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Title: Ciba Vision

Essay Details

Subject: Business
Author: Robert D
Date: February 14, 2013
Level: University
Grade: B
Length: 26 / 7523
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

During these three years CIBA is expected to open 10 new outlets and thereafter review the performance of each outlet's profitability. A major portion of expenses is channeled to Advertising & Promotion in order to achieve the projected Sales Turnover. A & P budget will be strengthened over the next two years in line to generate the required revenue...

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A & P budget will be strengthened over the next two years in line to generate the required revenue. Net Profit for the first year is projected to achieve $2.44 million and growing to $5.36 million in 2009 and $8.81 million in 2010 with an average of 134% annual grow rate. Net Profit Margin is growing year on year and expected to reach 22...

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