Charlotte Beers: The Leadership of Change
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Title: Charlotte Beers: The Leadership of Change

Essay Details:

Subject: Business
Author: Charles B
Date: April 29, 2015
Level: University
Grade: A
Length: 4 / 976

Essay text:

Charlotte was looking for people within the firm who would also realize the significance and value of “brand” for the agency. Beers needed to find like-minded “kindred spirits,” and began soliciting ideas for change from her senior managers in one-on-one interviews in order to probe their views on disciplines, different regions, as well as other staff members. Charlotte Beers clearly wanted a strategic organizational change to the firm. The interviewing process gave her the ability to hand-pick potential political allies to neutralize the resistance to outsiders that was characteristic for the firm...

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