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Title: Charles Schwab Case

Essay Details

Subject: Business
Author: Janet C
Date: January 11, 2013
Level: University
Grade: A
Length: 6 / 1591
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The RIA market became an important source of revenue for Schwab. By 2000, Schwab had 5,900 affiliated RIAs, who controlled about 30% of Schwab's assets, up from zero in 1987. Merrill Lynch viewed these RIA's as a "virtual sales force" for Schwab: "We don't compete with the discounters. We do compete with Schwab...

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We do compete with Schwab. They have essentially built a Merrill Lynch by proxy." Schwab introduced the Mutual Fund OneSource program in 1992, enabling customers to purchase no-load mutual funds without paying commissions. The vast majority of OneSource assets were in non-Schwab funds, except the SchwabFunds money market, the only money market fund offered to OneSource customers...

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