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Than if the same # of people had contributed independently.
-Normally in group dynamics, DIRECT QUESTIONS ARE AVOIDED
-Indirect inquiries that stimulate free and spontaneous discussions are used
-Focus groups ARE 1 ASPECT OF QUALITATIVE RESEARCH
-Today most of all marketing research expenditures for qualitative research is spent on focus groups.
MOST COMMON types of QUALITATIVE RESEARCH are FOCUS GROUPS & INDIVIDUAL DEPTH INTERVIEWS (IDI’s)
-Focus group research is a globally accepted form of marketing research
-Focus groups tend to be used more extensively by consumer goods companies than by industrial goods organization, as forming industrial groups (ex...
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Common topics in this essay:
- Academics, Practitioners And Qualitative Market Research
- Focus Group
- focus groups
- QUALITATIVE RESEARCH METHODS
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- Qualitative Research
- Several Research Questions On The Causes Of WWI
- Focus Groups
- Qualitative Research Appraisal
- Qualitative Research Report
- Discuss the Advantages and Disadvantages of Using Focus Groups As a Research Tool
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- qualitative and quantitative research approaches
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