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Discussion Questions
II.1 What is the impact of Wal-Mart.com on customer-borne transaction costs?
Wal-Mart's business philosophy is based on the simple idea, Sam Walton had in mind, when he first founded his business ? making the customer No. 1. It is Wal-Mart.com's goal to bring this culture and philosophy to the Internet.
Wal-Mart.com is very ambitious to combine technology and world-class retailing in order to give customers a wide product assortment, "every day low prices", guaranteed satisfaction, friendly service, and convenient shopping hours 24/7.
With the launch of Wal-Mart.com consumer-borne transaction costs can be reduced:
(1) By minimizing the expenditure of time consumers would spend on driving to a Wal-Mart store in their surrounding area, the time spent in line and the time needed to return to their homes...
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