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Essay text:
Studies were also taken out to determine the issues, stakeholders and publics that would be affected by the case.
The report finds that the opposition groups had the most successful communication strategy as they maintained key relationships and communications principles such as; Media relations, built reliable contacts, communicated effectively and developed trust and understanding. It also finds that although E ON/UU’s strategy was typical of corporate communications it lacked depth and efficient research into understanding its market.
It is recommended that E ON/UU’s strategy could have been improved by taking the following steps
• Maintained media relations
• Identifying and communicating with key stakeholders
• Developed trust and understanding
• Undertaking a thorough communications audit
• Creating a SWOT and PEST analysis to determine and analyse important external and internal factors...
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