Title: Case Study Questions
|Date:||August 18, 2013|
|Length:||2 / 344|
|No of views:||0|
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Just as a physical chain is only as strong as its weakest link, the supply chain can be successful only if all members cooperate and focus on a global optimum rather than many local optima.
3 What are some strategic planning and operational decisions that must be made by an apparel retailer like The Gap?
As The Gap plans supply chain strategy it must first consider the marketing function’s pricing plans in order to structure a supply chain consonant with these plans...
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Strategic considerations such as the capacity of each supplier and assembly operations, sourcing decisions and how logistics are to be handled are all part of the design. The supply chain must also settle on communication channels and frequencies.
Supply chain planning takes the strategic decisions as a given and seeks to exploit efficiencies in the chain to maximize supply chain surplus...
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