Title: Case study: proctor and Gamble
|Date:||May 15, 2017|
|Length:||3 / 623|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
And that is why I have no hesitation in telling you that Procter & Gamble is the single greatest marketing company in the world.
Five years ago P&G was the last company you would associate with marketing excellence. Half of its leading brands were losing market share, employee morale was at an all-time low, and a once powerful marketing function had been decimated by a disastrous restructuring...
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Half of its leading brands were losing market share, employee morale was at an all-time low, and a once powerful marketing function had been decimated by a disastrous restructuring.
But the recruitment of a new chief executive ? AG Lafley, himself a talented marketer ? and the promotion of James Stengel to the post of chief marketing officer a year later has transformed the once ailing FMCG giant and propelled it into the vanguard of marketing practice...
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