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Title: Case study: proctor and Gamble

Essay Details

Subject: Business
Author: Ricky R
Date: May 15, 2017
Level: University
Grade: B
Length: 3 / 623
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

And that is why I have no hesitation in telling you that Procter & Gamble is the single greatest marketing company in the world. Five years ago P&G was the last company you would associate with marketing excellence. Half of its leading brands were losing market share, employee morale was at an all-time low, and a once powerful marketing function had been decimated by a disastrous restructuring...

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Half of its leading brands were losing market share, employee morale was at an all-time low, and a once powerful marketing function had been decimated by a disastrous restructuring. But the recruitment of a new chief executive ? AG Lafley, himself a talented marketer ? and the promotion of James Stengel to the post of chief marketing officer a year later has transformed the once ailing FMCG giant and propelled it into the vanguard of marketing practice...

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