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The network seems to have covered all angles on an extensive and innovative marketing campaign that integrated several media and benchmarked this segment of the TV shows in the United States.
Although challenging and barely attractive (Porter’s Five Forces), the TV show segment can be very rewarding to the successful companies daring enough to enter it. With an unique product, a fundamentally intelligent marketing campaign and the demonstrated knowledge of its customer’s behaviour, it is obvious that ABC’s success was not incidental. They relied heavily in extensive market research in order to segment, target and position the show with unprecedented accuracy...
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