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Title: Case Study (Including SWOT) Southwest Airlines

Essay Details

Subject: Business
Author:
Date: June 17, 2014
Level: University
Grade: A
Length: 20 / 5859
No of views: 0
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Essay text:

By 1974 Southwest had flow 1 million passengers. In 1977 Southwest carried it's five millionth passenger, and the New York Stock Exchange began listing Southwest stock as "LUV." In 1979 flying Southwest was made faster and easier by the introduction of self-ticketing machines in 10 cities. The same year service to New Orleans from Dallas commenced, making New Orleans the first city Southwest offered travel to outside of Texas...

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The same year service to New Orleans from Dallas commenced, making New Orleans the first city Southwest offered travel to outside of Texas. In 1985 Southwest chose the Ronald McDonald House as their primary charity. 1988 was a big year for the airline, Southwest and Sea World of Texas began working together to help promote tourism in Texas...

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