Case Study Galeries Lafayette
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Title: Case Study Galeries Lafayette

Essay Details:

Subject: Business
Author: Brian B
Date: May 18, 2016
Level: University
Grade: C
Length: 13 / 3726

Essay text:

Around 35,000 employees work in one of the group’s 422 stores or 56 affiliates. Galeries Lafayette's total surface area of nearly 500,000 m2 includes a number of outstanding features, like the famous neo-Byzantine dome built in the 19th century atop the building on Boulevard Haussmann. The stores outside Paris are centrally located in major cities across the country. The repartition of the group’s turnover by business segment is as follows: Galeries Lafayette: 31,8 %, Bazar de l’Hotel de Ville: 10,2 %, Monoprix: 31,4 %, LaSer: 22,6 % and other: 4 %. In accordance to its former advertising slogan “Il se passe toujours quelque chose aux Galeries Lafayette!” (“Something is always happening at Galeries Lafayette!”), a number of sub-brands to the Galeries Lafayette have been created in Paris, which harness the transfer of the brand Galeries Lafayette: n Lafayette Homme (2001) – men’s apparel n Lafayette Gourmet (2002) – food n Lafayette Maison (2004) – decoration and home improvement n Lafayette V...

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