Case Roca
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Title: Case Roca

Essay Details:

Subject: Business
Author: Edna H
Date: May 30, 2017
Level: University
Grade: B
Length: 14 / 4103

Essay text:

In the case of Roca they have always been much more concerned about setting up new production abroad and purchasing already existing companies under the same brand ROCA. On the other hand, Sanitec strategy has much to do with acquisitions and not setting up new production factories abroad. Sanitec is not a brand. It accumulates a series of leading brands that are mostly local and is continuosly working towards a more integrated organisation, taking advantages of the local differences and sinergies among complementary brands. American Standard has made its own way through multiple mergers but keeping its brand-name products and paying special attention to a set of values provided to every employee through the world...

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