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In any case managers should know that current products and technology get obsolete. Therefore, they must focus on new opportunities and not only involved in core businesses (HBR Garvin 2004).
As the article “Emerging business opportunities at IBM” says, big companies use to have a very complex structure that means that the company is divided into several business units. These units are based in different brands that have their own profit and loss statements. Sales and distribution are organized geographically and by industry sectors. The result of this situation is that to start a new business there are too many parties required to support the new idea, because bureaucratic way of making decisions...
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