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Case Analysis Microsoft Zune Bell Canada Chrysler

Case Analysis - Microsoft Zune/Bell Canada/Chrysler

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Title: Case Analysis - Microsoft Zune/Bell Canada/Chrysler

Essay Details:

Subject: Business

Author: Jackie R

Date: June 11, 2013

Level: University

Grade: A

Length: 9 / 2543

Essay text:

All have been struggling to attain any market share under Apple's prevailing shadow. Microsoft's major problem in this market is the dominance of the apple brand which has become synonymous with portable music entertainment. The company will need to capture a considerable market share in order for consumers to recognize the media player as purchase worthy. Already having been adopted by innovators in the market, it is now up to Microsoft to push the product onto early adopters with hopes that the product is accepted by all consumer segments. Furthermore, the company needs to enlarge the market potential which at the moment, is restricted by 2 major factors: 1 ? Awareness: With iPod's first mover advantage, reinforced by its effective marketing efforts, Apple has captured a large majority of market potential...

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