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Essay Details:
Essay text:
They are facing the problem of having the "cheap and greasy" image, which is now being countered by businesses such as Subway. The evolution of fast food is causing McDonald's to rethink their overall strategy, introducing new products, and reshaping their image.
Situational Analysis and alternatives
The "cheap and greasy" image that McDonald's has had forever is now plaguing them. The bright colors seem to emphasize this cheap image, with the red and yellow combination. Maybe a branding and packaging alteration would help to slightly increase the gourmet appeal of the restaurant. There have been several companies that have done this in the past, such as Dairy Queen with the "Grill and Chill" logos and Taco Bell with the color changes from darker browns and yellows to brighter purples and blues...
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