Case Analysis: Mc Donald's
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Title: Case Analysis: Mc Donald's

Essay Details:

Subject: Business
Author: Nora C
Date: September 22, 2014
Level:
Grade: A
Length: 3 / 871

Essay text:

Customers now substitute healthy food for a quick cheap meal, a healthy diet, included with healthy habits, can change our life. These changes are great for our world, but it is hurting the Mc Donald's profits. Question 2: How well are these changes in customer tastes and preferences being reflected in competitive strategies in the industry? Consumer tastes and preferences are changing and the [fast-food] industry need to be able to adapt to them. There is a huge opportunity to develop new products that appeal to the health conscious customer. To be more specific, they need to develop new products that appeal to young, health conscious women...

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