Case Analysis: Citibank
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Title: Case Analysis: Citibank

Essay Details:

Subject: Business
Author: Perry F
Date: January 9, 2016
Level: University
Grade: A
Length: 3 / 781

Essay text:

Although Citibank is a well-run corporation that made necessary improvements in an effort to gain a competitive advantage over their main competitors, Bank of America and Wells Fargo, a main area that needs improvement is clear: customer satisfaction. As Frits Seegers, President of Citibank California, identified, without improving customer satisfaction, the extreme success that Citibank was experiencing through financial profits, would be extremely temporary. As a result of reading this article and through concepts learned in class and through the text, I have developed some recommendations that may help Citibank in the future...

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