Carnival

Essay text:

We hope that by effectively sampling the population we can improve the Seahawk Book and Supply customers through improved advertising, promotions and image. This problem exists because much of the population is unaware of the existence of our client. Our team hopes to discover ways that Seahawk Book and Supply can raise awareness. Marketing Research Objectives As such, our marketing research objectives are as follows: • To find what new or modified sales merchandise students would most likely purchase • Effective advertising that UNCW students would respond to • See how much of the target market has been exposed to Seahawk Book & Supply • See what influences student buying decisions • Reasons that would persuade students to purchase books from Seahawk Book and Supply • To see if the attractiveness and atmosphere influence student’s decision Management Decision Problem • In what ways should we market to incoming freshmen? • What persuades students to buy from UNCW bookstore and what ways would turn it around? • When do you buy merchandise and what kind should we offer? • What makes students notice advertisements? How do we get them to take a second look? • Where online do students shop for textbooks? • What would make students go off campus to purchase their books and supplies? • What percent of people do not buy books? • What is the range of demographics in our target market? • Why do students shop for textbooks where they do? Highlights of Collected Data For our secondary research we chose to analyze each source using four criteria that we felt evaluated the source and its relationship with the MRP...