Calyx and corolla
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Title: Calyx and corolla

Essay Details:

Subject: Business
Author: Jesus T
Date: May 14, 2015
Level: University
Grade: A
Length: 3 / 870

Essay text:

Additionally, a huge male segment has not been targeted by the company, leaving this gap to other competitors. On one hand, short term measures will aim to strengthen and further explore Continuity programmes, which have proven to be good revenue stabilizers. Secondly, a thorough analysis of the Catalogue tool needs to be assesed. FTD's advertisement spending is $0.21 per household, yielding a 2.04 return/expense. C&C successfully gets a 4.9 return from existing customer base; however its results with recipients and rented mailing lists are significantly low (refer to table below). Markets of catalogues Catalogue Expense Avg...

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