Callaway Golf

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Title: Callaway Golf

Essay Details:

Subject: Business

Author: Barbara H

Date: May 20, 2012

Level: University

Grade: B

Length: 9 / 2550

Essay text:

"Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, recreational golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could improve their game by being more forgiving of a less-than-optimum swing." (Thompson, c205) Callaway then purchased the company outright and changed the name to Callaway Hickory Stick USA and then hires Richard Helmstetter as the companies' chief club designer. With the help of five aerospace engineers, Helmstetter developed line of clubs that was set apart form competing brands by its technological innovation...

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