Callaway
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Title: Callaway

Essay Details:

Subject: Business
Author: David S
Date: September 7, 2015
Level: University
Grade: A
Length: 1 / 245

Essay text:

In 1947, President Mitarai changed the company name to Canon Camera Co., Inc. in order to clarify the corporate image by unifying the company and its brand names. As Canon continued to grow, it realized the need for worldwide locations, which led to the establishment of Canon U.S.A in 1966. Canon U.S.A specializes in office and consumer imaging equipment and now operates in more than 30 offices across North, South, and Central America and in the Caribbean. By the late 1980's, Canon was setting new industry standards for black and white, color, and fax technology. It was at this time that Canon U...

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