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Title: Buyer Behaviour

Essay Details

Subject: Business
Author:
Date: February 2, 2015
Level: University
Grade: A
Length: 1 / 250
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing's goals be realised. Such an understanding of buyer behaviour works to the mutual advantage of the consumer and marketer, allowing the marketer to become better equipped to satisfy the consumer's needs efficiently and establish a loyal group of customers with positive attitudes towards the company's products...

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The underlying concepts of this chapter form a system in which the individual consumer is the core, surrounded by an immediate and a wider environment that influences his or her goals. These goals are ultimately satisfied by passing through a number of problem-solving stages leading to purchase decisions...

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