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Essay Details:
Essay text:
(http://hongkong.grand.hyatt.com/)
1)
The key internal factors which affect the Grand Hyatt Hong Kong hotel are Sales, Marketing mix elements, Financial aspects, R&D and Staffing.
Sales are the total sales of the hotel; the market share price which is affected by the total sales; the hotel’s location which is in a commercial district, therefore, it is mainly used for business meetings and banquets; the culture of Hong Kong, which means there will be a different customer trend from England.
Marketing mix elements are the pricing strategies; how they set their price depends mainly on the Hong Kong citizens’ CPI and holidays, the land price, the service and facilities they can provide, their branding and the hotel running cost; the products, which is the hotel’s service and facilities provided as well as the hotel’s decoration and branding, the range of rooms that are available and quality; the advertisement, which there are types of method they use to advertise their hotel and through which media...
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