Title: Business-Level Strategy
|Date:||March 15, 2017|
|Length:||4 / 1186|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
To make this decision, companies divide customers into groups based on differences in the customers' needs called market segmentation, this process clusters people with similar needs into individual and identifiable groups. This leads us to who.
WHO: Who are the customers? Demographic, geographic, lifestyle choices, personality traits, consumption patterns, industry characteristics, and organizational size...
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A crucial business-level strategy decision is the one made about the target customers for the firm's goods or services (who). To make this decision companies divide customers into groups based on differences in the customers' needs called market segmentation as mentioned before.
WHAT: What are the goods and services that potential customers need? Knowing ones customers is very important in obtaining and sustaining a competitive advantage...
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