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If we achieve our main objectives shown below we can improve our revenue and market position.
- Attract new market segments
- Increase market share
- Increase sales
- Increase profits
- Become market leader
I will investigate this project by conducting market research. The research will be a combination of Primary and Secondary data.
Primary Data: primary data is information collected by hand.
Secondary Data: Gathering data that has been published to the public.
The primary data will be collected through a questionnaire given to pupils as a random sample. The advantages of using primary research would allow us to gain an understanding of what the market wants and needs and the level of demand for each need and want...
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