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Thus, the course material will cover the development of a retail format (online or offline) and its strategy, the analysis of a target market, retail personnel issues, the considerations and decisions for establishing and managing a retail store in terms of location, store lay-out and design, customer retention, pricing, strategy, customer services as well as buying strategies and financial matters of retailing. Daily life scenarios are essential parts of the classes.
PREREQUISITE
AD 341 Introduction to Marketing.
TEXT BOOK
Levy, Michael and Barton A. Weitz (2004), Retailing Management, 6th edition, McGraw Hill, Higher Education: Chicago (ISBN-13: 978-0-07-110688-7; ISBN: 0-07-110688-X)...
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