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Title: Branding

Essay Details

Subject: Business
Author: Andrew A
Date: October 2, 2012
Level: University
Grade: A
Length: 2 / 334
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Many big time companies need to use branding, or otherwise it will be very hard to "stay afloat". Branding in today's business world is almost a necessity, but branding can also work negatively on your company. You must market you business in a positive way, so that when customers see your slogan or your logo, they will think great things of your company instead of negative things...

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Managing your brand is also a very important aspect of branding. You cannot simply throw out a brand into the world and expect it to keep making money for your company, you must maintain it and update it, change with the culture and adjust to a culture. For example, what Americans may think to be a great and positive idea, European countries may look down on the same idea...

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