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Categories as, to start with, women’s clothes since it also will reflect or signal the life style and vision from outside, not just on the skin - under the clothes. This strategy are based at the consumer needs, of course, but also correlating with The Body Shop’s vision and mission. Please read the whole case report for further understanding.
Is it possible for a new entrant to enter?
Due to low fixed costs and high margins, the entry barriers in the cosmetics industry is generally considered to be low. However, there exist strict government policies and regulations on manufacturing of ingredients and the product itself...
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