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Title: BMW Films

Essay Details

Subject: Music and Movies
Author: Sherry S
Date: December 15, 2011
Level: University
Grade: A
Length: 6 / 1711
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

BMW is a producer of automobile, and not films. BMW should consider how to refocus the attention of the public on its brand promise and message. 2 Analysis of Problem BMW is one of the leading automobile maker in the world. The short films used to promote its image as an innovator are very successful, and the buzz around them is good for the company and brand image...

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BMW should consider how to refocus the attention of the public on its brand promise and message. 2 Analysis of Problem BMW is one of the leading automobile maker in the world. The short films used to promote its image as an innovator are very successful, and the buzz around them is good for the company and brand image...

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