Blue Nile case study
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Title: Blue Nile case study

Essay Details:

Subject: Business
Author: Jacqualine M
Date: March 23, 2017
Level: University
Grade: A
Length: 4 / 1116

Essay text:

Every order is shipped free, guaranteed and returnable within 30 days, so you can be sure you made the right decision. With sales of $251.6 million in 2006 compared to $169.2 million in 2004, Blue Nile is larger than the next three largest online jewelers combined. Blue Nile was the only jeweler to have ever received the bizrate.com Circle of Excellence Platinum Award which recognized them the best in customer service ranked by actual customers. With such a large and competitive industry Blue Nile is able to limit costs while offering high quality stones along with providing detailed product information...

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