black & decker
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Title: black & decker

Essay Details:

Subject: Business
Author: Priscilla R
Date: January 16, 2012
Level: University
Grade: A
Length: 5 / 1361

Essay text:

Superior growth opportunities seemed to be emerging in this segment which was growing at 9% growth rate. Power Tools Market: The Power Tools market in the U.S was a $1.5 billion market with three segments: Professional-Industrial Tools, Professional-Tradesmen Tools and Consumer Tools. In the Consumer Tools segment the targeted consumers were people who bought tools for their own home use. This segment represented the second largest segment in the power tools market with a growth rate of only 7%(exhibit 1). The largest of the three segments was the Professional-Industrial segment which targeted commercial contractors, however this segment has been showing no growth...

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