Bicycle ANalysis

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Title: Bicycle ANalysis

Essay Details:

Subject: Business

Author: Nancy W

Date: July 19, 2015

Level:

Grade: A

Length: 5 / 1494

Essay text:

Schwinn did not adapt to the mountain bike trend in the 1980's and as a result its sales suffered. The sales suffered so bad that Ignoz Schwinn sold the company to Zell/Chilmark. Schwinn's turnaround seems to be going well. Today Schwinn has five percent of the $2.5 billion annual retail bike market. Schwinn's image as yesterday's bike is hurting sales. People see Schwinn as "the bike their parents rode" and today's bike market wants the trendier bikes with the latest technology. Discussion- Schwinn needs to capture more of the market share. Much of the bicycle market share is under the age of 30...

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