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Title: best buy

Essay Details

Subject: Social Issues
Author: Mark B
Date: December 2, 2011
Level: University
Grade: A
Length: 3 / 639
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Anderson and his marketing team came up with five profitable segments for Best Buy to try to understand why some consumers act the why they do. The five customer segments are the family man, the focused active younger male, the affluent professional, the suburban mom, and the small business customer...

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Each market segment have the potential market size that ranges from 9-to-59 billion. After the marketing team gathers the information, they came up with a preferred store layout and product assortment within the store. Service was also important since Best Buy has a non-commissioned staff. Thirty-two test lab stores where chosen to have this new customer centricity strategy and shown positive results quickly...

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