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The only thing that really strikes me is that Benetton used pictures without captions so it makes it difficult to see which side they are really on if any. The campaigns showed that Benetton had somewhat of social consciences but the ads themselves it failed to show exactly what it is (AIGA, 2006).
2. Compare and contrast the controversy over the "We, On Death Row" advertising campaign with the controversies generated by earlier campaigns of the 1990s. Do you think Americans would respond differently than Europeans? Why or why not?
The "We, On Death Row" ad campaign was right along the same lines as all their other campaigns whether to raise awareness about AIDS or racism they kept their focus on making controversial subjects that pulls at the consumers moral fibers...
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