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Nevertheless there sometimes develop certain advertising campaigns undergoing general ideas about what ads are supposed to show and they hence provoke controversial public debates. So called controversial advertising has often been claimed to somehow subvert conventional advertising's practice by the audiences, justice, advertisers, companies, advertising industry's self regulating institutions and so forth. This now rises the question how far industrial advertising as an institution that has to promote consuming goods, can be subversive.
This essay will work out, that advertising hardly can be subversive, because it is to much characterised by its function...
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