Ben & Jerry's
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Title: Ben & Jerry's

Essay Details:

Subject: Business
Author: Cristina R
Date: January 2, 2013
Level: University
Grade: B
Length: 4 / 1191

Essay text:

In 1985, they introduced New York Super Fudge Chunk®, a flavor suggested by a writer from New York City. Throughout the years, they have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities. Ben and Jerry launched their "Cowmobile", a modified mobile home used to distribute free scoops of ice cream in a unique cross-country marketing drive. Unfortunately, the vehicle burned to the ground outside Cleveland, but everyone escaped unharmed. Ben said it looked like "the world's largest baked Alaska." Undaunted they resurrected the idea the following year with "Cow II", once again going cross country giving away free scoops...

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