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Essay text:
Beijing 2008 encouraged active participation and parternership from both domestic and international firms.
Local and foreign companies will seize the unique marketing opportunity offered by the Games, to find different ways to participate in the Olympic Marketing Plan and other preparation work, strengthen exchanges and cooperation to gain a powerful competitive advantage to build global brands.
Local and global industry dynamics: The Games will provide a unique international platform to showcase themselves to the world for many of China's new brands and leading companies. On the other hand, the Games will open the gates to the most important market in the world for leading global companies...
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