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Essay Details:
Essay text:
At the same time on the other end of the supply chain retailers were facing increasing stock outs as well. In order to reduce costs in an ever decreasing margin business Barilla would have to develop a strategy that encompasses all the stakeholders in the supply chain.
Analysis
From a manufacturing perspective Barilla plants were organized by types of pasta. Each plant had production run sequences optimized for the manufacture of different kinds of pasta at that plant. The distribution channels for dry and fresh products were separate because of the storage and replenishment requirements being different...
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