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Title: Barbie: The American Girl Goes Global

Essay Details

Subject: Business
Author: Louie C
Date: June 5, 2016
Level: University
Grade: B
Length: 2 / 313
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie. In Brazil, Barbie has competition from local rival which has lower price and more realistic. However, Mettel found that they did not need a total overhaul their product to be successful, For example, Mettel launched Barbie with a painted head spot and dressed in Sari with universal Barbie in India...

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They adapted Barbie to Japanese culture and realized that Japan’s market prefers well known American Barbie. Finally, partnership strategies had been eliminated but still Mettel had a huge success with 31% of total revenue. In brief, Global strategies are partnerships that adapt it product to local taste, economic condition and pricing...

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