B2B Marketing vs. B2C Marketing
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Title: B2B Marketing vs. B2C Marketing

Essay Details:

Subject: Miscellaneous
Author: Gerald M
Date: February 28, 2015
Level: University
Grade: B
Length: 4 / 1093

Essay text:

The use of the web has given businesses the capability to invade additional markets. B2B and B2C are two major categories in E-Commerce. B2B involves electronic transactions that take place among two or more companies. B2C symbolizes the Business-to-Consumer transactions that take place among a business and a customer. Business-to-Business is one business selling, or attempting to sell products to another business, while Business-to-Consumer is a company that sells directly to individuals. With these two different types of customer bases, the marketing methods used to reach and attract businesses can be quite different from those used to reach individual consumers...

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