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Azalea Seafood Gumbo Shoppe Group Paper

Azalea Seafood Gumbo Shoppe Group PAPER

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Title: Azalea Seafood Gumbo Shoppe Group PAPER

Essay Details:

Subject: Business

Author: Sarah W

Date: November 17, 2011

Level: University

Grade: A

Length: 5 / 1275

Essay text:

Addison and Rathle acknowledge that there is not a large competitive market for their specific area, although there are four or five that market gumbo. They acknowledgee that their largest competitors are all the other food items in the store that can be purchased. This also relates to marketing competition as Azalea used a food broker and administrative staff to monitor product delivery and store marketing exposure. Finally, there are corporations that have larger, state of the art facilities which prevent Azalea from expanding into larger demand markets. Michael Porter, a Harvard professor developed a model to assess key components of the competitive environment...

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