Avon Case Study Analysis
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Title: Avon Case Study Analysis

Essay Details:

Subject: Business
Author: Virginia M
Date: October 12, 2014
Level: University
Grade: A
Length: 8 / 2259

Essay text:

A turnaround grand strategy was envisioned in 2000 to help reenergize the flagging U.S. sales force, which was facing fierce competition from Mary Kay and L'Oreal and seeing profit margins declining. Jung's new strategy focused on the following: 1) "reinvigorating the brand?which had an aging-grandmother feel to it?with new products, new packaging, and a new ad campaign" (Pearce and Robinson, pg.423) 2) beauty-advisory training for representatives 3) expand Avon's online sales 4) expand the multilevel sales program Given the facts of this case, this paper presents both sides of the debate?was Jung's turnaround grand strategy properly focused and directed? Jung's Grand Strategies Succeeded According to Pearce and Robinson (2005), downsizing, restructuring, and reengineering reflect a "critical stage in strategy implementation wherein managers attempt to recast their organization" (pg...

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