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Essay text:
The marketing situation shows that the main consumers of fast food are younger and tend to have a higher income, while the main consumers of Asian cuisine are older. This may allow for a hybrid approach for an Asian fast food business.
The main reason found for consumption of fast food is due to time constraints on the consumer. This trend is expected to increase. Consumers of Asian cuisine do so primarily due to the various flavours available, as well as a perception that Asian cuisine is healthier than other pre-prepared meals.
This report will also identify a strong trend towards healthier food choices, which is also expected to continue...
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Common topics in this essay:
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- Asian Fast Food Opportunities (Australia)
- Critically discuss the threats and opportunities for an economy of your choice arising from the growth of China.
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- Current Trends
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- Health Effects Of Fast Food In Our Current World
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