As Burgers Boom In Russia, Mcdonald'S Touts Discipline
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Title: As Burgers Boom In Russia, Mcdonald'S Touts Discipline

Essay Details:

Subject: Business
Author: Paul W
Date: January 27, 2015
Level: University
Grade: A
Length: 7 / 1955

Essay text:

does business, none can boast more activity than Russia. On average, each location serves about 850,000 diners annually -- more than twice the store traffic in McDonald's other markets. That has presented the world's largest restaurant chain with an unusual dilemma. Russia, with its burgeoning middle-class and consumer appetites for all things American, is a jewel in the McDonald's system. But the company is being prudent about expansion here -- due partly to Russia's famous bureaucracy and partly to the chain's own philosophical shift. Aggressive growth plans at McDonald's backfired badly in the past...

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