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Essay text:
The main features of this concept are, large-scale selling and promotional effort with heavy selling techniques and the aim to sell what is made, rather than making what the consumer wants or demands. It has a very short-term focus; it doesn’t consider the longer needs of the customer, if it even focuses on the customer at all. It is used when supply exceeds demands; an example is when airlines sell their seats cheaper because they have not been sold at full price.
The product concept focuses upon the product and the capabilities of the. Again this concept is not focused upon the customer demands but upon the product and internal business...
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