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Title: Article Summary-The Mismanagement of Customer Loyalty

Essay Details

Subject: Business
Author: Kimberly W
Date: June 21, 2013
Level: University
Grade: A
Length: 2 / 452
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Consumers expect and get some tangible benefits for their loyalty. 5. Whether corporate or consumer, that a loyal customer is actually more price sensitive than an occasional one. 6. Generally loyal customers are more knowledgeable about product offerings and can better assess their quality. 7. Loyal customers can develop solid reference prices and make better judgments about values than sporadic customers can...

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Loyal customers can develop solid reference prices and make better judgments about values than sporadic customers can. It means loyal customers deserve lower prices. 8. Loyal customers market the company. 8.1 The more frequent customers are also the strongest advocates for company holds a great attraction for markets...

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