Arctic Timber
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Title: Arctic Timber

Essay Details:

Subject: Business
Author: Pearl V
Date: May 15, 2013
Level: University
Grade: A
Length: 4 / 944

Essay text:

According to Gustavsson, in order to prosper in a more challenging market environment, developing a specialty business was the only viable approach. The goal was to shift 50% of its commodity business into undetermined specialty by 2000. However, the Division had shifted only 10% of its business to specialty products by 1997. The challenge was to overcome the overall resistance to change and find a way to get the organization behind ArcTech Flooring, the new specialty product. A culture of customer disengagement and communication problems among divisions along with past norms held by key senior managers made initiating radical innovation difficult...

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