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Next, while a divisional structure can manage separate products, it lacks the ability to maximize the synergy between products. For example, with the mentioned calendar and map functions of the iPhone, these same functions also exist on Apple’s computers. Having a divisional structure where the personnel and expertise would overlap in both divisions would be inefficient. However, if these personnel could work together in a multi-product setting, it would maximize their productivity in the best interest of the firm. Having a project based structure where talent can be extracted from all functional areas of the company will enable Apple to continually provide innovative features in all of its products...
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