Apple Marketing Plan

Essay text:

35 Channel Management 36 Marketing Communications 37 Developing an Integrated Marketing Communications Plan 37 Overarching Goals of the Plan 38 Message Development 38 Communication Media, Venues, and Campaign Elements 39 Tactical Marketing Plan Elements 40 Regulation and Ethics Issues 45 Responding to Regulation and Ethics Issues 46 Assessing E-Marketing Effectiveness 47 Conclusion 50 References 51 List of Figures Figure 1 - Porter's Five Forces Analysis Framework 22 Figure 2 - Comparative Competitor Specifications 23 Figure 3 ? Online Advertising Tracking Sample 30 Figure 4 - Shop Floor Hierarchy 35 Figure 5 - Collaborative Marketplaces and E-Hubs 36 Figure 6 - Demand Management 37 Figure 7 - Transactional and Relationship Marketing 38 Figure 8 - Example of iPod Shuffle Messaging 39 Figure 9 - Adoption Curves for Various Media 40 Figure 10 ? Integration of the Product Lines 41 Figure 11 ? eCommerce Access 41 Figure 12 ? Uses for the Product 43 List of Tables Table 1 ? Apple SWOT Analysis 9 Table 2 ? iPod/MP3 Player Ownership by Age 13 Table 3 ? iPod/MP3 Player Ownership by Income Level 13 Table 4 - E-Business Model by Stage 19 Table 5 - Potential E-Business Metrics and Methods 49 Executive Summary - Sameh Darwish Marketing Strategy New decision makers, decision-making structures, dynamics, and even beliefs and motivations come into play when developing a company's marketing plan...