Apple Ipods Marketing Strategy
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Title: Apple Ipods Marketing Strategy

Essay Details:

Subject: Business
Author: Stacey S
Date: February 1, 2015
Level: University
Grade: A
Length: 9 / 2459

Essay text:

The flash memory MP3 players currently hold far less data than most hard-drive players. iPod is a brand of portable media players designed and marketed by Apple and launched in October 2001. Devices in the iPod range are primarily digital audio players, designed around a central click wheel — with the exception of the iPod shuffle, which uses buttons because of its size. As of October 2005, the line-up consists of the video-capable fifth generation iPod, the smaller iPod nano, and the display-less iPod shuffle. The iPod line used to contain the iPod mini, until being discontinued for the introduction of the iPod nano...

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